This Privacy Policy explains how Skillmiles, the operator of skillmiles.org.uk, collects, uses, and protects the personal data of visitors to our Luton casino review website. Skillmiles (accessible at skillmiles.org.uk) acts as the data controller for all personal information processed in connection with your use of this site. By continuing to browse skillmiles.org.uk, you acknowledge the practices described in this policy. This policy was last updated in 2026 and applies to all users located in Great Britain and beyond.
Information We Collect
Information You Provide
- Contact form submissions: Your name and email address when you get in touch with the Skillmiles team.
- Newsletter sign-ups: Email address and, optionally, your first name if you subscribe to updates from skillmiles.org.uk.
- User-submitted reviews or comments: Any text, ratings, or feedback you choose to submit through our platform.
- Correspondence: Any information you voluntarily include when emailing or messaging the Skillmiles editorial team directly.
Information Collected Automatically
- IP address and approximate location: Collected automatically when you load pages on skillmiles.org.uk.
- Browser type and operating system: Technical information used to optimise the site experience.
- Pages visited and time on site: Behavioural data captured via analytics tools to improve content quality.
- Referral sources: The URL or search engine that directed you to skillmiles.org.uk.
- Click-through data: Interactions with affiliate links and outbound clicks to casino operators we review.
- Cookie identifiers: Unique identifiers stored in cookies or similar tracking technologies on your device.
Cookies We Use
Skillmiles.org.uk uses cookies and similar tracking technologies to ensure the website functions correctly, to analyse traffic, and to support our affiliate partnerships. You can manage your cookie preferences through your browser settings or via the consent banner displayed on your first visit to skillmiles.org.uk.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Enables core site functionality, security, and session management on skillmiles.org.uk. | Session / up to 1 year |
| Analytics | Collects anonymised data on page visits and user behaviour to help us improve our Luton casino review content. | Up to 2 years |
| Affiliate / Marketing | Tracks outbound clicks to casino operators so that Skillmiles can accurately attribute referrals and receive commission. | Up to 90 days |
| Preferences | Stores your cookie consent choices and display preferences so skillmiles.org.uk remembers your settings on return visits. | Up to 1 year |
| Third-Party Social | Set by social media platforms when you interact with embedded share buttons or widgets on skillmiles.org.uk. | Varies by provider |
How We Use Your Data
- To deliver and maintain the skillmiles.org.uk website and its casino review content.
- To respond to enquiries, feedback, or support requests submitted by visitors.
- To send newsletters or updates about new Luton casino reviews, where you have opted in.
- To analyse site traffic and user behaviour, enabling continuous improvement of our editorial content.
- To track affiliate referrals and manage commercial relationships with licensed casino operators.
- To comply with applicable legal obligations, including responsible gambling guidelines relevant to the GB market.
- To detect, prevent, and address technical issues or fraudulent activity on skillmiles.org.uk.
Legal Bases for Processing
Skillmiles.org.uk processes personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Where we rely on your consent — for example, for non-essential cookies or marketing emails — you may withdraw that consent at any time without affecting the lawfulness of prior processing. For activities such as site analytics, affiliate tracking, and improving our review content, we rely on our legitimate interests as a publisher, provided those interests are not overridden by your rights and freedoms. In limited cases, processing may be necessary to comply with a legal obligation to which Skillmiles is subject.
Third Parties & Affiliate Links
Skillmiles.org.uk contains affiliate links to licensed casino operators. When you click these links, you will leave skillmiles.org.uk and be subject to the privacy policy of the destination operator. We may receive a commission if you register or deposit via our referral links; this does not affect the independence of our reviews. We also work with third-party analytics providers (such as Google Analytics) who process anonymised data on our behalf under data processing agreements. These providers are not permitted to use your data for their own purposes. We do not sell your personal data to any third party.
Your Privacy Rights
- Right of Access: Request a copy of the personal data skillmiles.org.uk holds about you.
- Right to Rectification: Ask us to correct inaccurate or incomplete personal data without undue delay.
- Right to Erasure: Request deletion of your personal data where there is no compelling reason for its continued processing.
- Right to Data Portability: Receive your data in a structured, commonly used, machine-readable format.
- Right to Object: Object to processing based on legitimate interests or for direct marketing purposes at any time.
- Right to Restrict Processing: Ask us to suspend processing of your data in certain circumstances.
- Right to Withdraw Consent: Where processing is based on consent, withdraw it at any time via the cookie settings on skillmiles.org.uk or by contacting us directly.
- Right to Lodge a Complaint: You have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been handled unlawfully.
To exercise any of the above rights, please contact the Skillmiles team using the details provided in the Contact section below. We will respond within 30 days in line with UK GDPR requirements.
Data Security & Retention
Skillmiles takes the security of your personal data seriously. We implement appropriate technical and organisational measures — including encrypted connections (HTTPS), restricted staff access, and regular security reviews — to protect your information against unauthorised access, loss, or disclosure. Personal data is retained only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations. Contact form data is typically retained for no longer than 12 months, while analytics data may be held for up to 26 months in aggregated or anonymised form. Affiliate tracking data is retained